Alex Cohen – Click Equations | Search Marketing

Written by on June 4, 2010

The reality is keywords are sort of overblown; they’re just a tool you use in combination with a bid and a match type to attract search queries, which is the actual phrase somebody is typing. That relationship between the search query … And that’s an example of how tools like ours can help you think about how search really works and innovate and offer data and management tools that show that relationship and help you take action on it. James: If I were to summarize your …

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Alex Cohen – Click Equations | Search Marketing

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